Web design has moved on pretty-darn quickly and back here in Atlanta, local agencies have made their mark designing excellent sites for businesses. With local companies having unique needs, be it in marketing or specialized design techniques, local firms are helping businesses reach their potential. Noted industry observers like Tech.co are also recognizing the value proposition that local web design agencies are bringing in. In a news article, they note, “there are many wonderful companies out there that are capable of helping small businesses reach their full potential.” Be they chatbots, prediction technologies, and smart devices, Atlanta web design agencies are helping local businesses make the transition to conversational user interfaces.

Visuals are good, but text engages

Today, web design is more about a conversation with the end-user and combining it with functional visuals. Check out Alexa, Telegram, or Messenger, and the focus has shifted to words. The trend is growing, and that is why the coming trends in website design would be focused on wordsmiths that can create scripts that the user would love conversing with. Web design firms are taking these discussions to local businesses, aiding them in seeing the value of interactivity. Being close to their customer, these agencies can better understand the local needs and support enterprises to with designs that would help them with better customer acquisition capabilities.

Designs with a purpose

Talking about conversations, it is customer insights that are most important when designing for the web or devices. The extra time to reflect on what the needs of the user are and what the company intends to achieve through the design is of utmost importance. Local web design agencies in Atlanta are making a big difference by offering clients effective strategies and consulting practices that lead to the efficient execution of their needs.

This perspective on web design implies that for any design to be set right, the purpose needs to be established first. As with any system design, transactional aspects of an interaction and user flows are taken into consideration. Rich experiences that incorporate the aspirations of local customers, their traditions and needs are becoming the norm. Human factors, especially psychology and their behavior online are contributing to how online presence is being designed. Users need to be able to achieve their objective, and local web design agencies are helping businesses build that convenience for their end-users.

Responsive design

Responsive designs are the buzzword. This involves designing customized user experiences and are not only about appearances. Traditionally, when one talks of responsive design, the typical responses that you will get will be how your screen elements should render well on different devices. While that was the initial approach to building responsive websites or using CSS to provide pages correctly on multiple devices or screen sizes, it is much more than that.

The process starts with putting together a strategy to achieve the goals and a structure that would help the target users navigate the website without confusion. A clear set of calls to action is required that would be important to create the customer conversions. As always, the visual design needs to be clutter-free, with easy information access and designed to enable optimal loading of the websites. In addition, all websites need to be consistent in design and branding. It is imperative to establish style guides and standards that could be followed across all areas of a website and thus help deliver a professional message to the user.

Local presence in Atlanta

In this day of a globalized world, this might seem a little out-of-place. After all, accessing a global pool of professionals gives you a greater choice. With the Internet and the setting up of appropriate governance and communication mechanisms, projects executed by a designer who is miles away from you can also succeed.

Working with a local designer, however, has multiple advantages. A neighbor tends to be more loyal to local businesses, and no one would want a neighbor who is unhappy. In addition, they would know your competition better as they are much more aware of the local business landscape than someone sitting miles away. A designer or a design company that is located far off will have no connection or feel of local needs, and you end up just being another customer. Your design needs will tend to be put into a theoretical framework. Also, it is easier to just pick up a phone or just visit your local designer when you need urgent help. It is also easier for them to send over support personnel to investigate an issue if you are nearby.

The barebones

Local designers are unanimous that web design has come a great way and CSS has made life much easier for the designer. A website can be created by literally anyone with products that offer almost everything as a drag and drop function. However, they note that the basics are still as important as they were always. Visual weight, navigation design, and directing the user around the screen are basics that should never be overlooked. Typography and layout, the positioning of screen elements and site usability determine user engagement too. While the basic structure can be designed quickly, you also need to be sure that when you launch your website, it has the appropriate quality regarding responsiveness and is also appropriately optimized for the search engines to crawl and index them.

Again, usability is subjective, but if you get down to the nitty-gritty, it is all about making a sensible website. For example, it should be easy to figure out the theme of a website by visiting the homepage itself. Simplicity has always been voted in by users, and multiple studies have shown that web design elements can still distract a user. An irritating pop-up, interruptions while reading, dull colors, and small font sizes can put off a reader, though the content might still be engaging.

Clutch, a B2B research, ratings, and reviews firm while announcing the best web design agencies for 2017 said, “the importance and value of strong UX have become more apparent in recent years, and these Atlanta agencies have proven their ability to deliver on this crucial aspect of design.”

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