As their name suggests, rigid boxes are quite famous in the packaging industry because of their sturdy nature. This is why they are considered one of the best packaging solutions for fragile items. Moreover, they are best friends for the e-commerce business industry, as they are widely used for the products, which are shipped by retailers or manufacturers via mail or courier service.
Such kind of boxes is usually made using high-quality Kraft and rigid cardboard materials. The rigidness of such boxes completely depends upon the thickness of the cardboard or Kraft sheets. Retailers or product manufacturers can choose the thickness of the sheets to make these boxes ideal for their business products.
Identification of Brand
The use of rigid cardboard boxes just not confines its use for the storage of goods. They also extravagantly identify the brand name. Nowadays, the market is progressing at a rapid pace, which is why you need something to sustain your brand name. The rigid packaging boxes enable the name or brand to be identified in the market and enable one to differentiate it from other brands effectively.
In a competitive market of today, you must have you’re standing a bit of innovative and different from others. The business product packaging with company logo, name, or signature color scheme of the company helps the consumers recognize its products as it sits among the competitors’ products in stores.
Customer’s Attraction
Today, the initial thing that gets the attention of the customers is how the product is presented to them. An appealing looking dress may not get customer attention if it is in a shopping bag or an ordinary box. However, if it is packed in an appealing looking rigid box with spectacular designing it surely will attract appeal in the first look.
A simple and decent packaging adds more value to the product and attracts more customers towards it as compared to any other type of packaging. It doesn’t need any perplexed designing or graphics, such kind of boxes are simply perfect and are of more worth than packaging with rich graphics.
Safety of Product during Shipping
Apart from rigid packaging boxes’ other benefits, it plays a significant role in the safety of products during shipping. Once made, apparel goes through many stages and hands before they reach the customer. The fabric is fragile and sensitive as compared to the material of other products such as makeup articles, shoes, sports, shoes, goods, etc. The clothing market is one of the most significant necessities of people that surely cannot be put aside. All of a sudden, several brands and names have emerged that it is getting quite difficult to retain sustainability in the market. Nowadays, the market has completely realized the importance of packaging. Like many other businesses, clothing business now is also adopting the trendy use of rigid boxes, as they can be beneficial in many ways other than just packaging.
Clothing business owners can use custom rigid boxes as per the need of their clothing article and demand of their valued customers. It helps in minimizing the risk of damaging the goods before they reach their destination. Such boxes protect the apparels from moisture, dust, and many other factors effectively. Moreover, being packed the risk of apparels being torn or color fade are also minimized or at some stage even eliminated.
Business Product Promotion
You need to know that rigid packaging in clothing is not only confined to its packaging only. It also helps in the effective promotion of the brand name and its products. Moreover, they provide a luxurious outlook to the product. According to a statistics report, around 74% of the customers are likely to buy again if the product is packed in a luxurious looking packing.
Moreover, the same percentage number of people falling in the age group of 18to 25 tend to share product packaging photographs on various social media platforms, which indeed is effective for brand promotion. So, with a minimum effort on the packaging, you can get a business promotion without even you asking for it. The price factor is there, but the way it provides promotion, the cost can certainly be overcome by buying rigid boxes in bulk quantity at wholesale prices.
Customer Satisfaction
The main objective of any business nowadays is to satisfy customer needs and to ensure their needs are fulfilled under one roof. The variety of services available under one roof gives the customers ease and helps in attracting more customers. The use of rigid packaging boxes not only gives durable packaging facility to the customer but also helps in sending gifts in such boxes if their packaging is worth it. It means unique and appealing looking rigid packaging will completely be preferred over flexible boxes.
Moreover, it makes the handling of products effortless without getting it damaged. There is another trend of adding a handle to this packaging box, which is even more welcome in the clothing market, as it eliminates the need for a shopping bag. Furthermore, it cuts down the packaging cost, but at the same time facilitate the customers effectively. There can be several other factors, which can show why there is a need for such kind of packaging approach in the clothing business, but ultimately the purpose remains the same, as it facilitates the customer by ensuring the safe arrival of the product to the customer after shipping.
Author BIO:
Technical Content writing is my passion. I have broad experience in writing for the technical field. I started my writing at the age of sixteen when I was in college. Now I’m already writing for contribution sites as an independent influencer. I wrote many articles on medium and many of them are published in various publications. I wrote many case studies for businesses to let them know the real need for digital transformation for their business.
