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7 Things you should expect from Your Pardot Implementation

If you are setting out on your journey in the marketing automation land, then congratulations for your decision on deciding to make the right move towards the effective and more advanced way of marketing.

Prior to proceeding, let us first understand what Pardot is!

What is Pardot?

Pardot happens to be a Salesforce marketing automation software. This one comes with a variety of features that makes running and measuring marketing campaigns from a single place supereasy.

Some marketing automation tools just offer social media scheduling and email marketing campaigns. But Pardot enables you to do much more like –

So with Pardot you can turn people from prospects to leads for qualified sales without spending hours together for manually conducting follow-ups, disparate systems and with complete visibility from the sales and marketing.

The link between the sales and marketing is most essential in this case.

There are very few software for marketing automation that syncs so intentionally with the sales by providing real-time sales alerts and that is one of the reasons why Pardot is one of the best marketing automation software.

Research reveals that marketing effectiveness enhances by 37% and sales revenue gets boosted by around 35%.

So once you have decided that you are going to get Pardot, here begins the search for the correct consultant of implementation.

But before that you should know what to expect and not skip the Pardot implementation. Here is a list of the implementation phases that you need to cover.

To help you out here are the 7 most essential components. Take a look.

You can also link the Pardot forms with the existing ones through the form handlers. This implies that no matter what information people fill in the form like Contact Us Form, the prospect fields will be updated automatically with the fresh info.

You also have to take care of a few other technical pieces like creation of CNAME and authentication of email. These are complicated steps which can delay the process.

These are some of the things that you can expect from the Pardot implementation. You should hire an experienced professional of Pardot form development who has been in the industry for quite some time now and knows how to make the best of this.

Author Bio:

Sawoni Chowdhury is an aficionado of writing. She is an expert writer and blogger and shares her views and opinions on a range of topics such as Lifestyle, Business, Entertainment and lot more.

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