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Mandatory minimum SEO knowledge for the site owner

This article is for those who have heard something about SEO and are already considering whether to implement it on their site. I will try to translate from Indian to understandable, why do I need SEO, as it happens. What should you pay attention to when developing it, what results should be expected, and in what time frame.

Black SEO

“Black SEO” is a lottery from the “all or nothing” series, and “nothing” here can be quite tragic, right up to turning off the site from general indexing or simply a “ban” for search engines.

How it works (if very primitive) – creates a link mass of a site on the network. A large number of links to your site are being bought (namely, a large number, there is no talk of quality), search robots find the site popular and raise the site in search results.

It worked 10 and 15 years ago. Now the positive effect, if any, is not as significant as it was before. More than 1,000 different algorithms (and, most likely, much more) have been introduced into the indexing mechanisms of search robots, on the basis of which they make a rating of the site’s recommendations for a particular search query. But the negative effect intensified – there is a risk of getting a completely useless site, the entrance to which will work only through a direct link that you personally pass on to a potential visitor.

SEO or contextual advertising

Before telling you about “white SEO”, I’ll note my opinion on this topic in general. I know super-successful examples of the implementation of complex SEO on a site, when a site lives without advertising costs and comes out in search results for key queries on the first page. And this is not a fantasy, but a reality when the site owner understands exactly what he wants and knows how to develop, evaluate and implement SEO on his site.

At the same time, I understand what the earnings of search engines are based on, and if only one SEO solved the issue of a site appearing in the first place of the first page on a key request, then search engines would also take money for SEO. In a word, contextual advertising (Google Ads many others) geek web solution gives best seo service in india will remain a topical direction for getting customers for a site in terms much faster than promotion and buildup of “white SEO” .

White SEO

No matter how attractive or ugly the site may be, search robots have their own view, which is formed on the basis of those zeros and ones that the machine will see. There are some sets of required attributes that are evaluated by search robots (by the way, they have already learned to evaluate the beauty of a site too), thanks to which the site is promoted in the TOP of search results. They will be discussed further.

1 . Internal SEO. That part of the work that is being implemented on the site side. It can be attributed to the final improvements before the launch of the site, but many neglect this part and release the site without SEO or not fully implemented. Yes, and many site developers, understanding the amount of work and the impossibility of explaining to the customer the need for their implementation, simply do not focus on this.

2 . Placement in the structure of the site of all works from the first paragraph. Direct implementation of SEO work on the site.

3 . External SEO. So that external SEO does not spoil the whole effect of the work done internally and does not become an analogue of “black SEO”, approach all of these areas in detail.

What effect to expect from SEO?

All for what this volume of work is done is to raise the site in search results to the top (first page) according to the key requests of the buyer. You must understand exactly what issues you want to appear in first place. When you compare all SEO efforts together with an unwarranted result (since there are competitors who also invested in similar SEO), and it is known that when placed in contextual advertising you can get even higher (advertising lines go above the search results lines for SEO) and for much less time and money, then we return once again to the question of the appropriateness of all work.

When to wait for the first results?

Internal SEO work takes 2-3 months. If the semantic core is large enough and the unique texts are completely absent (they need to be ordered from scratch), then the production time of these texts and their layout on the site are added. Work on external SEO must be carried out constantly, monthly select dozens of sites, prepare unique texts with links to your site. It is worth starting the external only after the end of the internal. For the buildup of the external, in conjunction with the internal, it is worth laying at least another 3 months. Prices for SEO services for a site on the market vary, for a landmark close to the “bottom”, prices can be taken 60 thousand rupees a month.


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