If you wonder what voice search is, then it allows you to search for things over the internet. By using your voice, you can avoid typing and look for things rather than typing and going through some queries in the search bar. With a voice search tool, you can speak into a device apart from typing keywords into a search query to get quick results. This is more efficient, effective and result-driven as compared to the other tools over the internet.
These types of searches are becoming popular these days. It is also assisting digital platforms such as Alexa, Google Home, Siri, and Cortana to work efficiently. These voice searches are being used efficiently to maximize the traffic on your website. From harvesting the right attention to the evolvement of your website design, you can do it all.
According to tech veterans, 30% of all websites will be conducted virtually over the voice searches. This change is expected to come by 2020 and will continue to rise until it ranks at the top over the search engine.
IMPACT OF VOICE SEARCH OVER THE INTERNET
Voice search is more convenient than any other tool that’s why it is rapidly improving the user experience. On the basis of the searches made on voices, it is expected that by the year 2020, half of all the searches will be made through the voice.
Google is a huge platform which is emphasizing on voice search optimization. If you wonder why then you must know it’s helping in SEO ranking. The main point of SEO is to rank websites so that users can look for the relevant piece of information. The voice search optimization is assisting people pretty well.it allows them to find the best and relevant searches as quickly as possible.
Even the voice searches maintain the user experience by providing them the accurate thing they’ve been looking for. However, to help people find the right thing, you should know how to optimize voice searches and use them in your website designs.
SMART WAYS TO OPTIMIZE VOICE SEARCH
Voice search is reshaping the way Google used to complete actions. Traditionally voice searches were used only for playing a song or purchasing a product. Or hardly while looking for a particular thing. However, due to the evolvement in the search engine, Google is using the same algorithm to rank sites. Here are the smart ways in which you can improve your website’s ranking:
ENSURE TO HAVE A RESPONSIVE WEBSITE
For any optimization, either keyword or voice search, you have to make sure that your website loads pretty quickly.
Here are some things that you should focus on:
- Responsive website design
- Optimization of relevant images and files
- Improvement in the page speed of your website
- Server’s response time
- Other tasks to speed up your website search
KEEP YOUR CONTENT SIMPLE
The user will not think how to write before searching for the relevant content. That is why sit is ideal for you to add the content in the way you speak. Use the keywords and make it more understandable. For instance, if a user wants to look for a web development company then he’ll probably look for top web development companies or a digital agency. The relevant searches will 5rank on top of the Google page. Also, you can use long and more appropriate keywords to help your content get ranked.
FEATURED CONTENT BLOCKS
Voice searches are converted into featured blocks that easily showcase your posts without needing the client to navigate it. A local search estimates that an average voice search result is about 29 words long. To make people visit your site, you should add a featured snippet. It acts like a quick answer box that converts voice searches into relevant answers that ranks your webpage on top. If you want to make sure that your content ranks on top, add a concise summary of your main content that folds under 29 words.
FOCUS MORE ON LOCAL SEARCHES
Location-based content plays a vital role in navigating your website. According to research, 22% of voice search queries are based on a particular type of location. That’s the reason why brands are investing more in including voice search in the website design model.
HOW VOICE SEARCH DRIVES TRAFFIC TO YOUR WEBSITE?
You might wonder that voice search is not directly linked to your website that can bring visitors to your site. But the real scenario is a little different, voice search directly contributes to an uptick in your Google Analytics report which harvests traffic to your website.
It works in a way where Google outlines all the voice search results and it gives a shout out to the top relevant search. It increases brand awareness so that people can know more about your offerings. Also, it allows people to navigate your website which boosts its organic traffic.
HOW TO SMART WEBSITE DESIGNS HELP IN VOICE SEARCH RANKING?
Smart and user-friendly designs are allowing voice search to increase brand awareness and conversions on the website. To get a custom web design you can consult a trusted cheap web design agency that will get things done for you. The professionals will even install voice search options so you can view your voice search rankings. You can also fully-customize it or make improvements to entice more visitors.
THE BOTTOM LINE
According to tech veterans, it is proven that voice search optimization is assisting brands in building a strong identity that can garner more attention. By improving brand awareness, online purchases and revenue, voice research is reshaping the world of e-commerce. It was discovered from a local study that voice search e-commerce generated around $1.8 billion in Amazon revenue. And the best part is that the total figure is expected to increase to $40 billion in the next two years.
To stay ahead in the market, it’s now your opportunity to optimize your website design for voice search as it will effectively help in the growth of your business.