In today’s world, almost all businesses understand the importance of video marketing strategy for small companies. Yet not every company is executing a video marketing strategy very well. There are five key tips for small companies to focus on. Most of these tips are obvious. But small companies can get caught off guard by one or two in the execution. Here is a list of the top five video marketing tips for small companies to follow if they want to take video marketing to another level.
Use videos in your email marketing campaigns.
Among the most powerful tools available to small businesses is email marketing. If you use video in your email marketing, you will have a much higher conversion rate than if you don’t. Email marketing automation allows you to schedule outbound campaigns based on specific events or triggers, such as when someone downloads your free e-book.
This may sound like an odd tip, but it’s one of the most effective ways to use video marketing. In fact, according to research by MailChimp and Vimeo, using video in email campaigns can increase click-through rates by as much as 86%. Videos are also more likely to be watched in their entirety than other types of content used in marketing emails.
Produce video content for sales.
For businesses selling products or services, you can use video to market directly to your customers. Include testimonials from happy customers in your videos, and ensure you include links back to your site so they can learn more about what you offer. You can also use videos as part of a sales funnel: send potential customers an email with a link to your video content, then follow up with them by phone or in person after they watch it.
This is a great way to get your customers in front of your product or service. For example, if you sell an ebook on how to start a small business, create content using a good video maker where you walk through the process step by step. This way, viewers can see what they’ll get from buying it and then decide whether or not it’s worth their money.
Optimize your videos on YouTube.
YouTube is one of the most popular online video sites, so optimizing your videos for search engines is essential. To do this:
- Title your video with a descriptive name and description.
- Ensure you include keywords that describe what people will find when searching for those terms.
- Add tags to help people find relevant information about your content more easily.
As your video becomes more popular, it will rank higher in YouTube search results. Optimizing your videos can easily be done by adding annotations to them. Annotations are small pop-up boxes that appear at specific moments during a video and provide additional information about what people see on screen. Use these to add links to other videos and websites and call for action buttons that encourage viewers to subscribe or buy an item right away to get special offers.
Post videos consistently.
One of the best ways to attract new viewers is by posting videos regularly. As you post more, your profile will rank higher in search results, making it easier for people to find it. Try to post at least once per week if possible, but if that’s not possible due to other commitments, then try once every two weeks or so.
It would be best if you also tried to post at different times of the day, as this will help you reach an even wider audience. For example, if you usually post during work hours, try posting in the evenings or on weekends instead. Posting on social media sites like Facebook and Twitter can be especially effective because they have many users constantly checking their accounts for updates.
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Include a call to action.
Every piece of content you post should come with a call to action. This will help you get more people to visit your website, read your blog posts, or sign up for new products or service updates. You can use things like “click here” and “visit our website” as part of your call to action.
In conclusion, these 5 video marketing tips should be enough to get you started on the right path to using video in your online small business marketing efforts. Video isn’t a silver bullet — it takes time and effort to implement, but it can be very effective when done well. With some practice, you’ll quickly produce more engaging videos.