For a business to thrive in the digital industry, it is important to build an effective brand image online while improving the business’ online visibility. Online visibility is so important for a business. It refers to the presence of your brands, products, and services online. Actually, for your business to thrive, a good website is not enough. Even if you have a beautiful and great business website, it will not help if your target audience cannot find you online. Wherever you were most needed, consumers needed to find you. For this reason, businesses employ digital marketing strategies to assist in enhancing the website’s presence in the digital market.