Backlinks remain one of the most important ranking factors for SEO in 2023. Having high-quality backlinks pointing to your website helps search engines understand your content’s value and authority. This allows you to rank higher in search results and drive more organic traffic.

However, building high-quality backlinks takes an enormous amount of time and effort. That’s why many businesses turn to backlink services for help. In this guide, we’ll explore everything you need to know about backlink services and how to choose the right one for your needs.

What is a Backlink Service?

A backlink service is a company that helps you build backlinks to your website. They have teams of link builders who manually create high-quality backlinks for their clients.

Backlink services take care of all the outreach, negotiations, and link building efforts for you. All you have to do is provide them with your website information and some keywords to target.

The Benefits of Using a Backlink Service

There are several key benefits to using a backlink service:

Saves You Time

Manually building backlinks is incredibly time consuming. You have to research and identify relevant websites, craft personalized outreach emails, negotiate deals, and follow up consistently.

A quality backlink service handles this entire process for you, saving you dozens of hours per month.

Access to Authority Sites

The best backlink services have spent years cultivating relationships with webmasters across the internet. This gives them unique access to place links on authoritative sites that you likely couldn’t acquire links from on your own.

Diversity of Link Types

Backlink services build links from a wide variety of sources, like:

• Guest posts
• Resource pages
• Web 2.0s -Directories
• Social media

This diversity helps your backlink profile appear more natural to search engines.

White Hat Tactics

Shady backlink practices can get your site penalized by Google. Top backlink services use 100% white hat tactics so you don’t have to worry about any negative SEO consequences.

6 Factors to Look for in a Backlink Service

Not all backlink services are created equal. Here are 6 key factors to evaluate as you choose a service:

1. Manual Outreach & Link Building

Make sure the service builds backlinks completely manually. Automated backlinking should be avoided.

2. Authority of Sites They Build Links On

Look for services that have connections to high domain authority sites related to your niche. The more authority your links come from, the more SEO value they’ll provide.

3. Quality Over Quantity

A few high-quality, relevant backlinks are infinitely better than hundreds of spammy links. Opt for services that focus on building niche-relevant links slowly over time.

4. White Hat Tactics

Ensure the service uses ethical, white hat link building techniques and avoids shady practices. This protects your site from penalties.

5. Detailed Reporting

Transparency into what links are being built and from where is crucial. Make sure the service provides detailed reporting.

6. Money Back Guarantee

In case you aren’t satisfied, look for services that provide some form of guarantee or the ability to halt your campaign.

Evaluating a Backlink Service’s Rates

Backlink service pricing varies based on factors like:

• Number of links built per month
• Authority of sites linked from
• Niche competitiveness
• Link building methods used

In general, you should expect to invest at least $500-$1000 per month for an effective backlink service. Be wary of services charging less than this, as they likely won’t produce quality.

Getting Started with a Backlink Service

Once you’ve selected a reputable backlink service, here’s how to get started:

1. Provide them with your website URL, target keywords, and niche details.
2. Specify any site or competitors you need them to outperform in rankings.
3. Approve their proposal for number of links per month and pricing.
4. Give them access to your website and analytics so they can monitor ranking improvements.
5. Review the detailed reports they provide each month so you understand where your links are coming from.

Within 3-6 months, you should see your organic traffic and search rankings increase as their links start getting indexed.

Wrapping Up

Building backlinks remains one of the most challenging and time-consuming aspects of SEO. Partnering with a quality backlink service allows you to outsource this work so your in-house team can focus on other revenue-driving tasks.

Just be sure to do your due diligence when selecting a service based on their reputation, tactics, and proven results. This ultimately leads to getting maximum value from your investment.

Now that you understand the power of backlink services, you’re ready to start leveraging them to propel your website up the SERPs!

FAQs About Backlink Services

Here are answers to some common questions people have about backlink services:

What are some examples of high authority sites?

Some examples include major publications like Forbes, Business Insider, HuffPost, major university sites, highly-ranked forums and directories, and any site with a domain authority above 50.

How long does it take to see results from a backlink service?

It typically takes 3-6 months to begin seeing significant improvements in rankings and organic traffic. However, a quality service should provide some links that start indexing within the first 1-2 months.

Can backlinks get my site penalized by Google?

It’s extremely unlikely if you use a reputable service. Just ensure they build links slowly, use high-quality sites, and have a diverse link building approach. Google can actually penalize you for having too few backlinks.

Are backlink services worth the investment?

Yes, for most mid-sized and enterprise companies who want to accelerate their organic growth. But early stage startups may find better ROI investing their limited marketing budget into content production and social media.

What is the #1 factor in choosing a service?

Making sure they build niche-relevant links from high authority sites manually. The domain authority of your backlinks matters much more than the quantity.