Basically, humans as consumers buy goods and services to satisfy the wants and needs of life. This means that consumers do not only buy the product or goods but what is purchased is the benefit or use of the product. If you want to get the best ott advertising, you can visit our website.

Marketing is a human activity in relation to the market. in a narrow sense, marketing is often defined as an activity to distribute or distribute goods/services to consumers. One of the definitions of marketing in a broad sense is what Philip Kotler put forward as follows: Marketing is a social and managerial process in which individuals and groups get their needs and desires by creating, offering products that are of value to one another. in marketing a product there are various kinds of marketing media, namely:

– Paid advertising
– Transactional marketing
– Social media marketing
– Interactive marketing
– Content marketing
– Search Engine Optimization (SEO)
– Email Marketing

During the current pandemic, it has given a large enough impact in various sectors, especially in the business sector. The corona epidemic that has become increasingly massive lately has ultimately disrupted the marketing process. This occurs due to restrictions on community movement and the number of employees working through the Work From Home method. So that it affects the purchasing power of consumers, a solution made by business entrepreneurs by utilizing online businesses. namely, marketing activities to get consumer attention is carried out by utilizing social media, websites, e-mails, and even augmented reality. This can be done with paid advertising, quality content, or just simple posts via online media.

Types of online marketing channels:

1. Social media

Reach consumers through paid advertisements or posts, organic by utilizing media such as Facebook, Twitter, Instagram and so on.

2. Search Engine Optimization (SEO)

Optimizing websites with various content to get top rankings in search engine search results.

3. Marketing email

Commercial marketing such as promos, discount product offers, membership offers and so on personally using email media.

4. Search Engine Marketing (SEM)

Make payments to search engines to get website visibility on these search engines. And much more.

Advantages of online marketing:

1. Reducing Costs

The use of social media, websites, and other internet media is mostly free of charge. Even though you use paid advertisements online, the costs incurred are relatively cheaper when compared to placing advertisements on television, radio, newspapers or printing in large quantities.

2. Can be Measured Real-Time

Marketing that is done online is easy to measure through analytics tools like Google Analytics. So that information about clicks, visits, and sales from SEO, AdWords, social media, content, and email marketing can be obtained. Even though it is a long process but you can see the results in real-time after applying this method. In this way, the efficiency of your strategy can be measured and changes implemented immediately.

3. Quick Determine the Target

With today’s sophisticated marketing technology, you can precisely target potential customers who are really interested in or need your product. Today’s technology is able to get potential customers to volunteer their information so you can track exactly what they really need.

4. Long Term Exposure

Promotions carried out through offline marketing usually only last 1-4 weeks. This is in contrast to online marketing which is an ongoing process. On search sites, your promotional content will remain visible to consumers for a long period of time. However, you need to make a few updates to keep the content looking good.

Marketing is important in a business, but with restrictions on the movement of society and the number of employees working through the Work From Home method. So that it affects the purchasing power of consumers, solutions are made by business entrepreneurs by utilizing online businesses, thus businesses must start to focus on digital marketing through websites that are used as e-commerce social media, search engine, sales through the marketplace and form a reseller team to sell products so that existing products can still be marketed.

Besides having online marketing advantages it also has disadvantages:

– Consumer confidence is less because they are afraid of being deceived into buying online
– The product looks unreal because the product offered is a photo or a detailed product description
– The credibility of the business being run.