– The newest TECNO Phantom addition makes extreme precision, high speed, innovative design and beautiful photos possible
– Dubai acts as regional launch hub for TECNO, Africa’s leading smartphone brand
Dubai, United Arab Emirates, October 23, 2017 – TECNO, a premier mobile phone brand under TRANSSION HOLDINGS, has launched its newest addition, the Phantom 8 in Middle East and Africa region. The regional launch took place in Jumeirah Beach Hotel, Dubai in the presence of 200 guests.
The newly launched Android operated Phantom 8 features a revolutionary camera, attractive design and high-speed experience. According to Google’s Consumer Barometer, in the UAE and KSA, 73% and 70% of smartphone users access their mobile phones to take photos or videos. Phantom 8 caters to this local demand with its state-of-the-art dual camera, having the power to achieve 10 times super zoom and auto refocus.
“The MEA region is very dynamic and one that appreciates intelligent innovation coupled with aesthetically pleasing design. The all-new Phantom 8 embraces the region’s requirements and is more powerful than ever in both speed and photo quality,” said Arif Chowdhury, Vice President of TRANSSION HOLDINGS.
“We are pleased to continue our successful journey in Africa and the Middle East to bring about an enhanced mobile experience to those in the region,” he concluded.
TECNO Mobile is the pioneer phone brand aiming to create an entertainment ecosystem tailor-made based on the needs and habits of young consumers across markets on an Android platform. This customisation differs for each market and target audience.
TECNO Mobile’s Phantom 8 comes with a front facing camera at 20 megapixels alongside a smart dual selfie flash. Moreover, the double front ring flash ensures taking photos even in a low light environment. And with its ability to churn out 150 minutes of talk time with only 10 minutes of battery charge, the Phantom 8 is decently priced at under $400 USD.
Phantom 8’s diamond style design comes with a 3D Lighting, unibody metal edge and a 2.5 D Drip Screen-curved battery cover. It also possesses a 6 GB RAM plus 2.6 GHz CPU ultra-fast experience that supports 4G+ and download speed up to 300Mbps.
The new Phantom 8 is compatible with Micro SIM or Nano SIM Card, while also supporting up to 2TB (Terra Bytes) TF (Trans Flash) Card. It holds 4 modules, 20 bands and covers more than 200 countries and zones.
For more information about TECNO Mobile
About Tecno Mobile
TECNO Mobile is the premium mobile phone brand of Transsion Holdings with a comprehensive mobile devices portfolio across feature phones, smartphones and tablets. As a brand, TECNO is dedicated to transforming state-of-art technologies into localized products under the guideline of “Think Globally, Act Locally”. Established in 2006, TECNO has presence in more than 40 countries across the globe. As one of the fastest growing international brands, TECNO has achieved a cumulative sales volume of 100 million units. It is now one of the top three mobile phone brands in Africa and a major player worldwide.
Transsion Holdings, best known in emerging markets for its leading mobile brands including TECNO, itel, Infinix and Spice, is a diversified international group specializing in mobility solutions and present in 50+ countries globally. Its brand portfolio also comprises Carlcare for after-sales services, Oraimo for mobile accessories as well as Syinix for home appliance. Transsion has sold more than 200 million Dual-SIM mobile handsets globally and as per IDC, in 2016, the market share of mobile brands under Transsion reached 38% in Africa. In 2016, Transsion officially entered India with its brand itel and has achieved the second Most Preferred Brand in India (as per CMR report 2017 Q1). In the same year, Transsion’s three mobile phone brands have been selected in 2016 Top 100 Most Admired Brands for African Consumers with TECNO ranked 14th, itel ranked 25th as well as Infinix ranked 37th.