Every company aspires to skyrocket its profits by reaching more customers. Sadly acquiring new customers is not as easy as it seems. Though technological advancement has given birth to digital marketing techniques, many top brands still use offline marketing strategies to market their products and services. Whether it’s putting an ad in newspapers or flyer distribution in the locality of your business, there are offline marketing techniques that still work. If you want to market your business, here are five effective offline marketing strategies that you must know.
1. Business Cards
If you think about who uses business cards when there are smartphones and websites for your business information, you might be wrong. Business cards are one of the most effective marketing strategies to grow your audience and create more opportunities for your business. They are a reliable way of marketing your brand without breaking your bank.
Many business representatives attend business expos, summits, and exhibitions to showcase their brand, look for more business leads and even buy exciting products and services. Exchanging business cards is still considered a corporate ethic and an effective marketing technique.
2. Run Newspaper Ads
Newspaper ads have been one of the widely used marketing strategies for decades, thanks to the wider readership of newspapers. Newspapers are of different types based on their territory. That means some state or national newspapers as well as local suburban newspapers that are widely popular for their respective region.
Running an ad in the classified section or any other sections of the newspapers may have equal effect as running an online brand awareness ad. As millions of people read newspapers, running a newspaper ad puts your brand ahead of such a massive audience.
3. Flyer Distribution
Flyers are direct marketing strategies that put your marketing message right in the hands of your audience. Many brands leverage the benefits of flyer distribution to create compelling brand awareness in local regions. For example, if your fashion store is running a discount offer for buyers, you can distribute flyers across the city to maximise the reach of your discount campaigns. The footfall will increase, and your store will generate more profits.
It’s also one of the most affordable ways to garner massive brand awareness in your locality. The physical aspect of the flyers creates better brand recall value than online ads that instantly disappear after a few seconds. On the other hand, people usually carry the flyers with them when they are handed over.
4. Event Sponsorships
Event sponsorship can be a great way to create brand awareness while contributing to the community. As you are the sponsor, you can market your brand in the event. You can distribute your merchandise as well as other promotional products too.
You can organise a fundraiser or a marathon in your town to create awareness among the participants. You can also put your products as the prize for the winners to take it up a notch. For example, if you are a fitness or adventure sports brand, you can sponsor a triathlon event and put your best fitness products as prizes for the winners.
5. Cold calling
Compiling a list of potential customers and then directly cold calling them is a widely used strategy by brands. The quality of leads has a significant effect on the strategy’s success. It wouldn’t make sense to market your service or product to an irrelevant audience.
Local offline marketing will ensure your brand is recognised locally.
It also maximises the chances of getting high-quality leads as you can directly interact with the customers.