No matter if you are a graphic designer creating a logo for yourself or a motion graphic artist animating an existing logo into a sequence. Following a few essential steps for creating logo animation makes the entire process smooth and effortless, especially for adding motion to a logo while preserving the design’s authenticity.
Brand names with animated logos are memorable and attention-grabbing.
Users are exposed to logos more frequently than before due to the rise of digitization. Social media profiles, websites, and advertisements all have recognizable logos. Because of this, companies are getting more creative with how they display their logos. Nowadays, more companies are considering turning their logo into animation. If you want your logo to move, here, you’ll learn the seven most important aspects of logo animation.
Here Are 7 Easy Steps To Turn Heads With Your Moving Logo
1. It All Starts With A Brief Research
Finding out what your brand requires and what animation style you want to explore are important first steps to logo animation. Researching examples of animated logos from competing companies is a great place to get started.
By following these steps, you’ll understand the basics of logo animation. This can inform your preferences for colors, effects, and positioning.
2. Opt for The Best Options
Template-based tools like Canva and Logo Maker Plus make logo animation simple. You may tailor the look of your logo animation to your liking by selecting from a library of effects, objects, and colors on such platforms.
You can use dedicated animation software if you’re up for a more complex but highly personalized animation. You can use Adobe Spark, Adobe After Effects, or Procreate.
Our top recommendation for custom logo animation is to collaborate with a professional design agency, as they have expertise and experience in the field. They will help you create a design that meets your requirements. But also looks perfect from the design aspect.
3. Create A Preliminary Draft
Your brand’s font and color palette must be more to create an animated logo. Use new vectors, symbols, and details to make your logo relevant. Alternatively, you can experiment with the lines, dots, and dashes that make up your logo.
No matter what method you use, you’ll need to start with preliminary sketches and drafts before you can move on to adding details like colors, finessing placement, and determining element sizes.
4. Create An Animated Concept
Some companies want to use their logos to have fun, but adding animation effects at will may not be beneficial. This is especially true if you want your animated logo to convey serious information.
As an alternative, you might practice your storytelling talents in preparation for creating an animated logo.
5. Give Life To A Still Picture
Now that you have a 3D logo and some animation ideas, you can start the process. Explore various visual effects, such as looping, fading in/out, and transforming your image into a full-fledged video sequence, to find the most effective method of conveying your brand’s message.
Make your logo animated and suitable for worldwide use by choosing a background that stands out from the rest or keep it simple. This may seem challenging at first, but with guidance, even the most basic animations and effects can be made to look amazing.
6. Merge The Logo
Animating a video depicting your brand’s history is possible so long as you produce individual frames as you go. At this stage, you should check that the length of your logo animation is appropriate. An animated logo can hold a user’s attention for a short period, but this effect does not carry over to longer animations.
This is the last stage before your brand’s logo is complete, and it’s where you’ll get all the sizes you need for things like banner advertisements, social media posts, and other marketing materials.
7. Experiment With Several Variants
In the next step, you can experiment with several iterations of your brand’s logo by changing the hues, effects, and copy. Additionally, several companies make custom logo animations for their campaigns and merchandise.
Experimenting with several iterations of your animated logo can help you reach more people. An animated logo for a conference, for instance, could focus on the development or mission of the company. Similarly, a logo animation featured on LinkedIn could pertain to B2B sales or recruitment.
To Conclude
With this primer on logo animation under your belt, you can dive right in. Simple logo animation is a wonderful place to start, so research what other brands are doing in this area. After you’ve mastered the technique, you can bring your company’s emblem to life and show it off to the world.
Key Takeaways
- Animating a company’s logo is a great way to give it personality. It can improve your users’ familiarity with and affinity for your brand if used properly.
- You can either use one of the many available animated logo template programs like After Effects or rely on a more elementary internet tool. Your choice is based on what is best for your brand.
- Many programs and premade graphics exist to help kickstart your animated logo process if you are starting.
