Remember the history books where we have read about the Stone Age, Bronze Age, and the Iron Age where every age is named according to the metal our ancestors have used depending upon the availability of the metal.
Well, now it’s the Mobile Age, where every person no matter the age has a mobile phone and is using it to fulfill their everyday needs. From simply wanting to listen to their favorite star singing his/her heart out to ordering their favorite cuisine from the nearest restaurant, just the tap of a finger on a specific mobile application will get us what we need at a wasp speed.
According to ComScore, mobile apps account for 57% of the digital media usage and mobile users spend 87% of their time in apps which is very high when compared to 13% of the web users.
Imagine what it can do business and how a fast and user-friendly application can do wonders for your business.
The Eternal Bond of Mobile Application and Businesses:
Yes, they are indeed a match made in heaven.
To understand how great a mobile app can make your business look, let us break down the purposes of your business and how it is connected to a mobile application.
The first and foremost thing a business needs to run or to thrive is- Customers
After the initial step of gaining your customers, the next will be understanding them. Knowing their wants, needs, and fulfilling them will give you easy access to the next step i.e., retaining your customer base or make them your loyal and life-long customers.
For any of the above steps to be effective or for your business to be successful, you need to give your customers ease of approaching your products/services.
This is where Mobile Applications will scoop-in for you and do all the hard work for you.
Mobile apps are best known and growing in popularity because of the ease with which the user can access the app anywhere and anytime without any hassle.
Businesses can use their personalized mobile app and optimize it to give their customers the best user experience and thereby increase the conversion rate. Using an app makes customer service a simpler and efficient process for any kind of business.
Though an application has many tricks up its sleeve, below are the 3 main reasons that’ll help you know why building a mobile application is important for your business:
A Direct No-Nonsense Approach:
Generally speaking, not only your customer-base but most people want a to-the-point approach for their needs.
Imagine you going to buy a car and the seller starts droning on and on about the non-essential details instead of telling you about the benefits, you’d lose interest in the car itself. Similarly, an app helps your business to connect directly to your product/service through your own, personalized app in which a few taps will do the needed.
This option is embedded in every app and can help the customers who know what they want and can find it quickly by typing in the space provided.
For instance, a major e-commerce app, Amazon has thousands and then some products in the app. And you want to buy a book named ‘Harry Potter and the Philosopher’s Stone’, then you simply type in the name of the book to get the desired result rather than searching the whole app.
Another option through which a customer can get a non-intrusive view of all the happenings (like rewards, discounts, new features) and also get instant updates that can give the user an enhanced experience.
According to a study, 60 percent of mobile coupon users say they will gladly switch brands to use a coupon
A user can view the app both online and offline. While internet connectivity is important to make a transaction or a purchase you can still access the app.
For example, most of the gaming apps can be used offline without ever needing a connection. You can play the world-famous game ‘Candy Crush’ mostly without any internet while another game ‘PubG’ requires a good internet connection to play the game.
In-app payments and easy feedback are also an advantage of having a mobile app for your business.
Promote Your Business:
What good does it do when you build a marvel and hide it in your closet? Likewise, there is no point in making the best product/service and not promoting it amongst the masses. And what better way to do it than using a mobile app.
A mobile app helps you market your business without costing you more. Also, you can increase brand awareness as the mobile app makes your brand logo (an important aspect of branding) visible making it noted among the users.
An app shows a customer that your business is here to stay and most of the marketers believe that the mobile app gives you a real-time picture of how well your business is doing and what more can you do to make it the best. Moreover, a mobile app will help you perform targeted marketing.
According to ComScore, 76 percent of millennials say their phone is useless without mobile apps & 74 percent open an app when bored.
With a feature-rich mobile app, you can promote your business and your products/services among a large number of people who download your app. You can send reward points when they download your app and then send promotional codes during a peak season, making them promote your business.
Skyrocket Your Profits:
At the end of the day profits and recognition are what any business seeks. A personalized mobile application with good features and easy access will make a customer choose you helping you race ahead of your competition.
Customer satisfaction and the kind of product quality you provide plays a major role when it comes to gaining both profits and recognition. When you have a good product then the customers’ demand grows exponentially and so will your sales, thereby profits. Customers are more willing to pay for mobile apps and ⅓ of them making a purchase every month.
Additionally, if you have a responsive app, the demand for your product/service increases tremendously, so does profits.
Now that you are aware of all the best things having a personalized mobile application can do to your business, we think this is the best time for you to build a mobile app with all the best features.
Sunny Kumar writes about innovative technologies and software development and the impact of the technological revolution on businesses worldwide. He is specifically interested in creating business opportunities through technology.