With over 112.5 million users in 2020, Instagram is one of the most popular social media sites. Instagram is releasing tools to help business owners succeed on the photo-sharing social media site, from gathering data to selling items.

It’s not too late to join Instagram and become successful. Businesses can advertise products and services, improve their brand, and increase sales on Instagram, through Instagram views, with the appropriate marketing plan. Here’s all you need to know about how to use it to promote your company.

How to Use Instagram for Business

Instagram offers a plethora of possible marketing options, including posts, advertisements, and stories. Here’s how to utilize Instagram to grow your business now that you know how to create a profile and comprehend popular Instagram jargon.

Add Professional-Looking Photos

Instagram is a photo-sharing social media site, therefore posting aesthetically appealing material is essential to attract more Instagram views. Generic pictures aren’t going to cut it. Take images, edit them, and make sure you’re constructing an Instagram grid that’s coherent.

Use Instagram Stories

Instagram Stories is one of the most popular features on the platform. These images and videos are only available for 24 hours after they are published. Instagram has a lot of features that make it simple to build interesting and unique stories.

Stream Live Videos

In addition to Instagram Stories, users may record and stream live video that vanishes, similar to how Facebook Live and Snapchat work together. Through the comments, you may provide consumers a behind-the-scenes peek at intriguing elements of your business, demonstrate goods, and answer live inquiries.

Use Hashtags

Hashtags are a fantastic method to help Instagram users locate content. Hashtags can contain letters and numbers, but no non-numeric characters are allowed.

Advertise on Instagram

Businesses may advertise on Instagram, just like they can on other social media platforms. There are three types of advertising formats.

Photo Ads. These postings appear to be normal photo posts, but they have a Sponsored label above them. They also include a Learn More button under the photo in the bottom right corner.

Video Ads. These advertisements appear to be ordinary video postings, but with a Sponsored label on top, much like the photo ads.

Carousel Ads. These advertisements resemble photo ads, except they have several photographs that consumers may swipe through.

Sell Products on Instagram

Instagram launched the Shop feature in November 2020, allowing users to explore and purchase items from companies from within the app.

To make a purchase, all you need is your name, email address, billing information, and shipping address. The data will then be saved by Instagram’s parent firm, Facebook, for future purchases. Visa, MasterCard, American Express, Discover, and PayPal are all accepted methods of payment.

Shoppable posts may also be used by small companies to sell items on Instagram. A company just sets up a product catalog that is linked to its account. The product is then tagged in the same way that a person is tagged in a post.

You must have a business account and sell real products that meet Instagram’s merchant agreement and commerce standards to publish a shoppable post. Your catalog may be created using Facebook, Shopify, or BigCommerce.